11/9/2026 8:18:00 AM | Football
RUSTONÂ | On Saturday, November 14, Ruston turns red, and the day starts early.
Tailgate lots open at 8 a.m. By noon, the steps of the Thomas Assembly Center are filled with Bulldog students, artists, and makers. By 4 p.m., fans in red fill Origin Bank Field at Joe Aillet Stadium, and Southern Miss is in town as the Bulldogs look to clinch the Sun Belt West Division. In between, there is something for everyone who calls this place home: a tailgate to join, a market to browse, a shirt to wear, and a crowd to be part of.
Bulldog Makers Market
The day begins around the stadium as tailgates fill in, then moves to the steps of the Thomas Assembly Center for the Bulldog Makers Market, presented by Experience Ruston. The arts and crafts fair runs from noon to 3 p.m. and features Louisiana Tech students, artists, creators, and entrepreneurs.
Many of the student vendors recently showed their work at Dogs in Downtown, the October event in Railroad Park put on by the College of Business, Downtown Ruston, Louisiana Tech SGA, and the Center for Entrepreneurship and Innovation. The Makers Market brings those student-owned businesses to campus on game day, so Bulldog fans can browse, meet the people behind the products, and support our students' entrepreneurial spirit before heading into the stadium. Come early, take your time, and bring someone with you.
"Experience Ruston is looking forward to an exciting and engaging game day as the Bulldogs take on the Golden Eagles this Saturday," said President and CEO of Experience Ruston, Tori Davis. "In addition to proudly sponsoring the game, we have partnered with Louisiana Tech Athletics and the College of Business to host the first Bulldog Makers Market, a special pop-up market featuring student entrepreneurs during pre-game festivities on November 14. Building on the success of the recent Dogs in Downtown market, this event will allow student-owned businesses to showcase and sell their products to fans, and it will add another unique experience to our game day offerings."
Wear Red. Find Your People.
There is a feeling that comes from looking across a stadium and seeing your whole community dressed the same way. Students, alumni, families, neighbors, and fans who have held the same seats for decades all wear the same color for the same reason. You walk in, you find your people, and you realize you were already one of them.
To help fill Origin Bank Field at Joe Aillet Stadium with red, Experience Ruston is giving away 2,000 Red Out shirts to Bulldog fans, and red Sic' Em Dogs rally towels are going out as well, both while supplies last. Shirts and towels will be distributed at the gates on the east and west sides of the stadium.
Game day mode starts early. From Monday, November 9 through Thursday, November 12, Bulldog fans are encouraged to wear red and show it off. Friday keeps its tradition, so even during Red Out Week, wear your blue on Loyal Blue Friday, November 13, then come right back to red for game day. Every day is one more reminder to be part of the action, whether you are in a classroom, an office, at home, or a few states away. Wear it to work, wear it to class, and bring that energy with you to Origin Bank Field at Joe Aillet Stadium on Saturday.
Show off your red and blue by sharing a selfie through the Where My Dogs At link, or post a photo on social media and tag @LATechSports and @LATechFB.
Regional Rivals
Louisiana Tech and Southern Miss first met in Ruston in 1935, a 27-0 Bulldog win, and were fixtures on each other's schedules through the Conference USA years, meeting every season from 2013 through 2021. The Bulldogs have won three of the last four meetings, including a 30-20 win at Origin Bank Field at Joe Aillet Stadium last season. Now the Golden Eagles from Hattiesburg, Mississippi, return to Ruston as Sun Belt West Division opponents, a meaningful league matchup with a crowd that can make the difference.
Stay for Halftime
Halftime brings a show for every age. The Band of Pride and the Regal Blues perform, and Halftime Dogs, a high-energy frisbee dog act, takes the field with dogs leaping, twisting, and snagging discs in mid-air. Learn more about Halftime Dogs at halftimedogs.com.
One More Way to Get in the Game
There is always room for one more in this house, and two ticket offers make it easy to bring someone along.
Five for $50. Through November 14, with no limits, one price gets you into five Bulldog home games: Southern Miss and Arkansas State football in west bench seating, plus men's basketball against Jax State (November 17), Tulane (November 19), and Texas State (November 27) in general admission. It is one more way to fill a season with Saturdays and nights you will want to remember.
Veterans Day Flash Sale. On Tuesday and Wednesday, November 10 and 11, fans can get Southern Miss football (west bench seating) and the Lady Techsters against Northwestern State on Thursday, November 12 (general admission) for $20. Two games in one week, one more reason to be there.
Get your Five for $50 package here. For the Flash Sale, check our social channels and Ticket Central for the deal.
One More Saturday
Experience Ruston presents the game, the Makers Market, and the Red Out shirts, and the College of Business, our College of the Game, is part of the day from pregame to the final seconds. College of Business student organizations take part in the pregame tunnel run-out, College of Business guest coaches of the game are featured before kickoff, and the college is recognized on the field during the game.
It is the same college that helped put on Dogs in Downtown, where many of the student entrepreneurs at the Makers Market got their start in front of the community. Students, businesses, neighbors, and fans all have a hand in this Saturday, which belongs to Ruston as much as it belongs to Louisiana Tech.
Learn more about Experience Ruston and plan your visit at rustonlincoln.com. The Red Out is a call to action. Every fan. Every voice. Every moment. The atmosphere is something we build together, and when thousands of people in the same color stand up at the same time, nobody in that stadium is on the outside of it. Build the experience. Be the experience. Wear the color, bring someone with you, and stay loud for four quarters.
Game Week at a Glance
One More Saturday. One More Memory. One More Voice. One More Time.
Tailgate lots open at 8 a.m. By noon, the steps of the Thomas Assembly Center are filled with Bulldog students, artists, and makers. By 4 p.m., fans in red fill Origin Bank Field at Joe Aillet Stadium, and Southern Miss is in town as the Bulldogs look to clinch the Sun Belt West Division. In between, there is something for everyone who calls this place home: a tailgate to join, a market to browse, a shirt to wear, and a crowd to be part of.
Bulldog Makers Market
The day begins around the stadium as tailgates fill in, then moves to the steps of the Thomas Assembly Center for the Bulldog Makers Market, presented by Experience Ruston. The arts and crafts fair runs from noon to 3 p.m. and features Louisiana Tech students, artists, creators, and entrepreneurs.
Many of the student vendors recently showed their work at Dogs in Downtown, the October event in Railroad Park put on by the College of Business, Downtown Ruston, Louisiana Tech SGA, and the Center for Entrepreneurship and Innovation. The Makers Market brings those student-owned businesses to campus on game day, so Bulldog fans can browse, meet the people behind the products, and support our students' entrepreneurial spirit before heading into the stadium. Come early, take your time, and bring someone with you.
"Experience Ruston is looking forward to an exciting and engaging game day as the Bulldogs take on the Golden Eagles this Saturday," said President and CEO of Experience Ruston, Tori Davis. "In addition to proudly sponsoring the game, we have partnered with Louisiana Tech Athletics and the College of Business to host the first Bulldog Makers Market, a special pop-up market featuring student entrepreneurs during pre-game festivities on November 14. Building on the success of the recent Dogs in Downtown market, this event will allow student-owned businesses to showcase and sell their products to fans, and it will add another unique experience to our game day offerings."
Wear Red. Find Your People.
There is a feeling that comes from looking across a stadium and seeing your whole community dressed the same way. Students, alumni, families, neighbors, and fans who have held the same seats for decades all wear the same color for the same reason. You walk in, you find your people, and you realize you were already one of them.
To help fill Origin Bank Field at Joe Aillet Stadium with red, Experience Ruston is giving away 2,000 Red Out shirts to Bulldog fans, and red Sic' Em Dogs rally towels are going out as well, both while supplies last. Shirts and towels will be distributed at the gates on the east and west sides of the stadium.
Game day mode starts early. From Monday, November 9 through Thursday, November 12, Bulldog fans are encouraged to wear red and show it off. Friday keeps its tradition, so even during Red Out Week, wear your blue on Loyal Blue Friday, November 13, then come right back to red for game day. Every day is one more reminder to be part of the action, whether you are in a classroom, an office, at home, or a few states away. Wear it to work, wear it to class, and bring that energy with you to Origin Bank Field at Joe Aillet Stadium on Saturday.
Show off your red and blue by sharing a selfie through the Where My Dogs At link, or post a photo on social media and tag @LATechSports and @LATechFB.
Regional Rivals
Louisiana Tech and Southern Miss first met in Ruston in 1935, a 27-0 Bulldog win, and were fixtures on each other's schedules through the Conference USA years, meeting every season from 2013 through 2021. The Bulldogs have won three of the last four meetings, including a 30-20 win at Origin Bank Field at Joe Aillet Stadium last season. Now the Golden Eagles from Hattiesburg, Mississippi, return to Ruston as Sun Belt West Division opponents, a meaningful league matchup with a crowd that can make the difference.
Stay for Halftime
Halftime brings a show for every age. The Band of Pride and the Regal Blues perform, and Halftime Dogs, a high-energy frisbee dog act, takes the field with dogs leaping, twisting, and snagging discs in mid-air. Learn more about Halftime Dogs at halftimedogs.com.
One More Way to Get in the Game
There is always room for one more in this house, and two ticket offers make it easy to bring someone along.
Five for $50. Through November 14, with no limits, one price gets you into five Bulldog home games: Southern Miss and Arkansas State football in west bench seating, plus men's basketball against Jax State (November 17), Tulane (November 19), and Texas State (November 27) in general admission. It is one more way to fill a season with Saturdays and nights you will want to remember.
Veterans Day Flash Sale. On Tuesday and Wednesday, November 10 and 11, fans can get Southern Miss football (west bench seating) and the Lady Techsters against Northwestern State on Thursday, November 12 (general admission) for $20. Two games in one week, one more reason to be there.
Get your Five for $50 package here. For the Flash Sale, check our social channels and Ticket Central for the deal.
One More Saturday
Experience Ruston presents the game, the Makers Market, and the Red Out shirts, and the College of Business, our College of the Game, is part of the day from pregame to the final seconds. College of Business student organizations take part in the pregame tunnel run-out, College of Business guest coaches of the game are featured before kickoff, and the college is recognized on the field during the game.
It is the same college that helped put on Dogs in Downtown, where many of the student entrepreneurs at the Makers Market got their start in front of the community. Students, businesses, neighbors, and fans all have a hand in this Saturday, which belongs to Ruston as much as it belongs to Louisiana Tech.
Learn more about Experience Ruston and plan your visit at rustonlincoln.com. The Red Out is a call to action. Every fan. Every voice. Every moment. The atmosphere is something we build together, and when thousands of people in the same color stand up at the same time, nobody in that stadium is on the outside of it. Build the experience. Be the experience. Wear the color, bring someone with you, and stay loud for four quarters.
Game Week at a Glance
- Mon-Thu, Nov. 9-12 | Wear red all week
- Tue-Wed, Nov. 10-11 | Veterans Day Flash Sale
- Fri, Nov. 13 | Loyal Blue Friday (wear your blue, even during Red Out Week)
- Sat, Nov. 14 | Red Out vs. Southern Miss
- 8 a.m. | Tailgate lots open
- Noon-3 p.m. | Bulldog Makers Market, presented by Experience Ruston, Thomas Assembly Center steps
- Gates | Red Out shirts from Experience Ruston and red Sic' Em Dogs rally towels, east and west gates, while supplies last
- Pregame | College of Business student organizations in the tunnel run-out, College of Business guest coaches of the game
- 4 p.m. | Bulldogs vs. Southern Miss, Origin Bank Field at Joe Aillet Stadium, on ESPN+
- Halftime | Band of Pride, Regal Blues, and a Halftime Dogs frisbee dog show
- In-game | College of Business on-field recognition
One More Saturday. One More Memory. One More Voice. One More Time.
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