RUSTON -- Bulldog Community Outreach, Inc., has launched as a Name, Image, and Likeness (NIL) collective to support Louisiana Tech student-athletes. The partnership will provide opportunities to support Bulldog and Lady Techsters student-athletes through various NIL initiatives.
 
The mission of Bulldog Community Outreach is to further the connection between Louisiana Tech student-athletes and the local community by providing opportunities for student-athletes to be compensated for the use of their name, image, and likeness while promoting and serving local charities. As part of their NIL activities, student-athletes will be afforded the opportunity to continue make a positive impact in the Ruston community and beyond.
 
"We are grateful for the time and energy that has been put in by supporters to launch Bulldog Community Outreach, Inc," said Colton Primm, Senior Associate AD for Championship Resources. "Name, image, and likeness continues to evolve and play a significant role in the current landscape of college athletics. We are excited to partner with the collective to provide our student-athletes with more opportunities to serve our community while benefiting from the use of their name, image, and likeness."
 
Louisiana Tech fans and alumni have the opportunity to get in the game and support Bulldog Community Outreach by making monthly pledges and one-time gifts in support of the NIL initiatives of the collective. Bulldog Community Outreach will enter into Name Image Likeness agreements with select Louisiana Tech student-athletes. Under the agreements, student-athletes will agree to promote and serve local charities in the community.
 
"With the ever-changing landscape of intercollegiate athletics, it has become evident that additional support is needed to assist with Name, Image & Likeness and provide our athletics programs with the resources necessary to compete and excel in this new era of college athletics," said Ed Buckley, a representative of Bulldog Community Outreach. "In order for Louisiana Tech to compete in NIL, and fairly compensate LA Tech student-athletes for their publicity rights, it was important to create an entity that allows us to pool and harness the collective resources of the alumni and supporters of Louisiana Tech."
 
Through a partnership with Louisiana Tech Sports Properties, Bulldog Community Outreach will be highlighted at Louisiana Tech athletics events through in-game promotions and radio advertisements.
 
For more information or to support Bulldog Community Outreach, visit BuildTheLegacy.com/NIL or contact Ed Buckley at BulldogCommunityOutreach@gmail.com. Follow @BulldogOutreach on X for the latest news regarding the collective.