LA Tech Athletics Announces Partnership with Victory GM to Power Department Operations, Revenue Share and NIL Innovation

RUSTON | Louisiana Tech University Athletics announced today that it has finalized a partnership with Victory GM to serve as the Bulldogs and Lady Techsters' centralized platform for athletic department management, integrating the department's core functions into one unified experience for administrators, coaches, student-athletes, and brands.

The agreement provides Louisiana Tech Athletics with Victory GM's full operational system, including Victory AI and NIL tools, designed to streamline workflows and unlock new revenue opportunities across the Louisiana Tech athletics department.

Victory GM's platform includes:

• Victory GM Core – Centralized dashboards for scheduling, communication, file and video sharing, forms, anonymous reporting, sport budgets and payouts, roster management, sports medicine, recruiting, and equipment management.
• Campus Success - Navigate cross-campus communication with academic insights and compliance workflows.
• Victory NIL Marketplace – Tools for facilitating, managing, and tracking NIL opportunities, including direct athlete payments from vendors and group licensing through the department.
• NIL & Financial Education – Through seven structured modules and 35 interactive lessons, the NIL Playbook integrates key themes of leadership, governance, innovation, professional growth and money management.
• Alumni Engagement with NIL Activation – Segmented alumni outreach tools to drive NIL participation, events, and fundraising after athletes leave campus.

"As college athletics continues to evolve, Louisiana Tech Athletics remains committed to identifying innovative solutions that enhance our operations while being responsible stewards of institutional resources", said Louisiana Tech Vice President and Director of Athletics, Ryan Ivey. "Victory GM provides a comprehensive, all-in-one platform that delivers capabilities often spread across multiple systems, allowing us to improve efficiency, reduce administrative burdens, and maximize value for our department. In addition to its operational benefits, the platform provides the opportunity to maintain a cost structure that aligns with our commitment to fiscal responsibility. This partnership positions Louisiana Tech Athletics to better serve our student-athletes, coaches, and staff while strategically investing in the future of our program."

"We are proud to partner with Louisiana Tech University and support their vision for the future of college athletics," said John Pomykal, Founder of Victory GM. "This partnership reflects a shared commitment to innovation, efficiency, and delivering real value to student-athletes and athletic departments alike."

The partnership represents Louisiana Tech's continued investment in forward-thinking solutions that support strategic growth, long-term sustainability, operational excellence, and an enhanced experience for student-athletes, coaches, and staff, while maintaining fiscal responsibility.

ABOUT VICTORY GM
Victory GM is the modern operating system for managing a comprehensive athletic department. Developed in collaboration with collegiate athletic leaders, the Victory GM platform is designed to address the increasing complexity of modern athletic departments by streamlining operations, managing rosters with athlete payouts and unlocking new NIL opportunities. By combining operational efficiency with revenue-generating NIL capabilities, the platform empowers institutions to adapt and thrive in today's collegiate athletics environment. Victory GM empowers organizations to operate more efficiently while creating new pathways for revenue and engagement.

SUPPORT LA TECH ATHLETICS
Championships require championship resources. Fans can make a direct impact on the success of LA Tech Athletics through LTAC, Aillet Society, T-Club, and Young Alumni program as well as the CHAMP fund, a revenue-sharing initiative designed to directly support LA Tech Athletics through NIL and marketing opportunities for Bulldog and Lady Techster student-athletes. Visit BuildTheLegacy.com today.

BARK LOUDER
Our mission is to engage, develop, and advance the Louisiana Tech Athletics brand. You can do that by spending time consuming our content and by investing your talents. By barking louder with your time and talent, you can affect progress and brand advancement in a meaningful way. Visit LATechSports.com/BarkLouder today. You bark. We bark. Louder together.

STAY CONNECTED
For all the latest in Louisiana Tech Athletics, follow us on X (@LATechSports), Instagram (@LATechSports), and Facebook (Louisiana Tech Athletics), and download the all-new LA Tech Athletics App at the Apple Store or Google Play Store.

Print Friendly Version