LA Tech Athletics Launches Back the ’Dogs Small Business Network

RUSTON | Louisiana Tech Athletics announced the launch of the Back the 'Dogs Small Business Network, a new initiative creating an accessible way for local and regional businesses to support Louisiana Tech Athletics, connect with the Tech community, and become part of a growing network of businesses backing the Bulldogs and Lady Techsters.

Built around a simple idea — if you want to be involved, there is a place for you — Back the 'Dogs provides multiple entry points for businesses at different stages of growth and investment.
The network features four annual membership levels ranging from $1,000 to $3,500, each providing a combination of recognition, tickets, parking, and experiences across Louisiana Tech Athletics.

"Our local and regional businesses are an important part of the communities we serve, and we want there to be a place for anyone who wants to be part of Louisiana Tech Athletics," Vice President and Director of Athletics Ryan Ivey said. "Back the 'Dogs is about meeting businesses where they are right now. Whether this is their first opportunity to partner with us or another step in a relationship that has existed for years, we want to create value for them, connect them to Louisiana Tech and build something that can grow together over time."

Back the 'Dogs was created to expand access to Louisiana Tech Athletics for small businesses that want to get involved but may not currently be positioned for a traditional corporate partnership. Rather than waiting until a business reaches a certain size or level of investment, the network provides an opportunity to begin that relationship today.

Participating businesses will become members of the Back the 'Dogs Small Business Network and receive collective recognition throughout the year. In-venue video board features will showcase participating businesses and their membership levels, accompanied by a public address announcement recognizing the network.

Members will also be featured on a dedicated Back the 'Dogs page on the Louisiana Tech Athletics website recognizing participating businesses and their respective membership levels.

Legacy Package – $3,500

Two Red Lot parking passes for football, basketball, and baseball
Back the 'Dogs in-venue video board and public address recognition
Recognition on the Back the 'Dogs website page
Group photo opportunity on the field or court at a game of choice
$1,000 ticket allowance

Hall of Fame Package – $3,000

One Red Lot parking pass or two White Lot parking passes for two of three selected sports: football, basketball, or baseball
Back the 'Dogs in-venue video board and public address recognition
Recognition on the Back the 'Dogs website page
Group photo opportunity on the field or court at a game of choice
$750 ticket allowance

MVP Package – $1,500

One White Lot parking pass for football, basketball, or baseball
Back the 'Dogs in-venue video board and public address recognition
Recognition on the Back the 'Dogs website page
$500 ticket allowance

'Dog Package – $1,000

Back the 'Dogs in-venue video board and public address recognition
Recognition on the Back the 'Dogs website page
$300 ticket allowance

The tiered structure allows businesses to choose the level that makes sense for them today while joining a growing network of local and regional businesses supporting Louisiana Tech Athletics.

For some, Back the 'Dogs may be a first step into a relationship with Louisiana Tech. For others, it may provide a new way to deepen an existing connection. And as businesses grow, the opportunity exists for their relationship with Louisiana Tech Athletics to grow alongside them.

The goal isn't for a business to become something bigger before it can belong. The opportunity to belong starts now. No matter where a business is today, there is an opportunity to Back the 'Dogs.

Businesses interested in joining the Back the 'Dogs Small Business Network or learning more can contact Landon Jimerson, Director of Staff Development with Louisiana Tech Athletics' Championship Resources ticket team, at (318) 255-7950 or ljimerson@latechalumni.org, or visit the Back the 'Dogs landing page.

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